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The first ones to come to the market were electronic cigarettes and vapes. But they did not become a panacea: the electronics could not replace the usual ritual for smokers either in taste or in sensations. Probably every smoker quit smoking at least once in his life or was looking for a replacement for cigarettes. So as to smoke, but without harm. it is a tobacco heating system. IQOS differs from cigarettes in that it reduces the risks associated with smoking. But at the same time, unlike electronic cigarettes, it retains the familiar process and sensations.

And Philip Morris International Company presented its solution to this dilemma – IQOS. In a regular cigarette, tobacco is burnt. The temperature at the tip of the cigarette reaches 800 degrees. IQOS does not set fire to tobacco, but heats up to 250-300 degrees. Due to the absence of combustion products – resins, carbon monoxide, ammonia – the harm is significantly reduced compared to a regular cigarette. As the results of 10 years of research at the company’s R&D center in Switzerland have shown, harmful substances when IQOS are used are totally released 90-95% less than from regular cigarettes.

Iqos Canada provides a new experience for smoking clients wanting to explore this alternative product. The new vision is to replace cigarettes with the smoke-free products that we’re developing and selling. These products are designed to create a flavorful and satisfying nicotine-containing steam without burning and without smoke. In Canada, there was launched IQOS Canada in 2016 and is available in the key cities such as Toronto, Vancouver, Ottawa and Calgary and moreover online.

The current smoke-free item portfolio contains four items in different stages of improvement and commercialization. IQOS, the primary of these items, is as of now accessible in numerous markets around the world.

The IQOS innovation is one of a kind to Rothmans, Benson and Supports Inc. It highlights three distinctive components to the electronic tobacco warming gadget: a Heatstick containing tobacco, an IQOS holder, and a charger that’s generally the size of a cell phone. The Heatsticks are made particularly to be utilized with IQOS and highlights a uncommonly defined tobacco mix. IQOS is outlined to assist move current cigarette clients into a smokeless elective.

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